The Pakistan Super League (PSL) has achieved a significant milestone by selling its international media rights with a remarkable 149% increase in value compared to the previous year, as reported by Aaj TV Latest. This surge in media rights value underscores PSL's growing brand value and its expanding global reach, establishing it as Pakistan's largest sports brand. The PSL's 11th season international media rights, excluding India, were awarded to Willy Technologies, which offered the highest bid above the PCB's reserve price. PSL Chief Executive Salman Naseer expressed satisfaction with the outcome, stating, 'We are very pleased with the result of the international media rights sale, which saw a 149% increase over the last cycle.'
اسپورٹس
PSL International Media Rights Value Increases 149% in Pakistan
PSL's media rights value soared 149%, boosting its global stature. Excluding India due to tensions, PSL 11 runs March-May 2026 with Jason Gillespie as Hyderabad's coach, marking strategic growth.
Detailed Analysis
COVERAGE ACROSS SOURCES
How different outlets covered this story.
4 outlets · 8 articles
Filter:
HN
Hum News
Updated 9h agoاسلام آباد یونائیٹڈ نے اہم کھلاڑی کو ڈائریکٹ سائن کرلیاFEB 4, 2:06 PMRead →پی ایس ایل 11: فرنچائزز نے ریٹینشنز اور ریلیز کیے جانے والے کھلاڑیوں کا اعلان کر دیاFEB 4, 6:50 AMRead →پی ایس ایل پاکستان کا سب سے بڑا اسپورٹس برانڈ بن گیاFEB 3, 1:52 PMRead →پی سی بی کا پی ایس ایل 11 کے میچز بھارت میں نہ دکھانے کا فیصلہFEB 3, 1:16 PMRead →
EN
Express News
Updated 22h agoATL
Aaj TV Latest
Updated 1 day agoJA