The Pakistani fashion and textile industry, a critical economic pillar, faces significant challenges due to inconsistent energy supply and outdated machinery, as highlighted by Moazzam Khan in The Financial Daily. Frequent power outages and high electricity tariffs disrupt production and increase costs, making it difficult for manufacturers to compete globally. Khan notes that 'small and mid-sized manufacturers struggle to invest in automation,' widening the productivity gap with countries like Bangladesh and Vietnam. Additionally, procurement inefficiencies, such as quality inconsistency in domestic cotton, force reliance on imports, exposing businesses to currency volatility and complex customs procedures. This sector's struggles are compounded by a fragmented domestic market and weak intellectual property enforcement, which stifles innovation and brand investment.