The Basant festival in Lahore marked a significant cultural revival after a hiatus of nearly two decades, with over 1,000 content creators participating in the celebrations organized by TECNO, as reported by ProPakistani. The event, which took place in early February 2026, was characterized by vibrant kite-flying activities, traditional music, and a curated food street, drawing both Millennials and Gen Z participants. TECNO showcased its CAMON and SPARK series smartphones, emphasizing their advanced camera features that allowed creators to capture the dynamic festival atmosphere. Momina Akhtar, Brand and PR Manager at TECNO Pakistan, highlighted the event's success in blending technology with cultural celebration, stating, 'At TECNO, we believe technology should celebrate real life and real culture.'