The Year of the Horse Spring Festival in China has become a significant cultural event attracting international tourists, with The Financial Daily reporting a 400% increase in flight bookings by foreign tourists compared to the previous year. This surge is attributed to China's expanded visa-free policies, allowing citizens from 48 countries to enter without a visa, and reciprocal visa exemptions with 29 countries. Zhou Weihong from Spring Tour highlighted a shift in tourist spending towards 'experiences rather than just sightseeing,' with destinations like Hainan Province becoming popular for experiential consumption due to its duty-free shopping and digital conveniences (The Financial Daily, February 10, 2026).