The upcoming launch of Apple's iPhone 18 series marks a significant shift in the company's product release strategy, as reported by multiple sources. According to TechJuice, Apple plans to introduce the iPhone 18 Pro, iPhone 18 Pro Max, and a new iPhone Fold in September 2026, while delaying the standard iPhone 18 until early 2027. This decision reflects a strategic pivot to prioritize high-margin products amidst rising component costs and supply chain constraints. As noted by AppleInsider, the staggered release is driven by manufacturing challenges and a desire to focus on premium models, which have historically seen higher demand. The iPhone Fold, Apple's first foldable device, is expected to feature a 'creaseless display,' as highlighted by AppleTrack, and is set to be a centerpiece of the 2026 lineup.