Amazon is preparing to launch a new marketplace under its AWS platform, allowing media publishers to license their content directly to AI companies. This initiative, reported by sources such as The Information and TechCrunch, aims to provide a legally sound and scalable solution for the AI industry's demand for licensable content. According to The Information, Amazon has been in discussions with publishing executives and has shared presentation slides at an AWS conference that mention this content marketplace. The marketplace is expected to integrate with AWS tools like Bedrock and Quick Suite, offering a streamlined process for content licensing. Amazon's move comes in the wake of Microsoft's similar initiative, the Publisher Content Marketplace, which emphasizes a transparent economic framework for licensing content.