Government aims to boost shipping capacity by 600%, focusing on greener technologies and energy-efficient vessels The post Pakistan launches maritime fleet expansion initiative to reduce reliance on foreign vessels appeared first on Profit by Pakistan Today .
After a year-long delay, Ignite has launched the third phase of Pakistan’s biggest digital skills training program, DigiSkills 3.0. This phase will run for 3.5 years and aims to offer 3 million free training opportunities nationwide. The first batch begins on August 1, offering courses in freelancing, SEO, WordPress, digital marketing, and graphic design. Additionally, […] The post Digiskills Re-launched After One Year Hiatus to Train 3M People appeared first on TechJuice .
TikTok has rolled out a new search guide for Pakistani users during the monsoon flood season. This tool helps users access real-time, verified information from official sources during ongoing natural disasters. As part of TikTok’s safety initiatives, the guide aims to fight misinformation and promote factual awareness during crises. Users searching for flood-related updates will […] The post TikTok Launches Verified Info Guide for Monsoon Floods in Pakistan appeared first on TechJuice .
APP IN SNAP, one of the fastest-growing digital infrastructure and technology firms in the region, proudly operates from Islamabad and … Read More The post APP IN SNAP Powers the Digital Backbone of Higher Education at HEC’s ‘Pakistan Digital Leap’ Event appeared first on ProPakistani .
Samsung remains one of the most trusted smartphone brands in Pakistan. Among its mid-range models, the Samsung J7 Pro stands out due to its stylish design, reliable performance, and long battery life. If you’re looking to buy a budget-friendly smartphone with premium features, the J7 Pro is worth considering. Samsung J7 Pro Price in Pakistan […] The post Here’s All You Need to Know About Samsung J7 Pro appeared first on TechJuice .
The Pakistan Telecommunication Authority (PTA) recently released data showing an increase in 3G/4G users and penetration in the country. According to the data, the number of 3G and 4G users in Pakistan increased from 144.66 million by the end of May 2025 to 146.048 million by the end of June. Additionally, the monthly Next Generation […] The post 3G/4G Users in Pakistan Surge to 146.048 Million in June 2025, PTA Data Reveals appeared first on TechJuice .
Changan Pakistan has recently launched a new version of its best-selling MPV, the Karvaan Power Plus 1.2L UG, in Pakistan with enhanced features and upgrades. In recent years, the Karvaan has established a strong foothold in the Pakistani market as a preferred vehicle for commuters on the go, and this new version aims to continue that trend […] The post Karvaan Power Plus 1.2L UG Officially Launched in Pakistan appeared first on TechJuice .
The Punjab government has announced that all public and private schools will reopen on August 15, 2025. This date marks the official end of summer vacations across the province. However, many parents remain uncertain about whether the summer break will be extended due to ongoing heat concerns. Previously, a notification issued in May confirmed academic […] The post Punjab Govt. Announces New Timings for Schools and Colleges appeared first on TechJuice .
Honda Atlas has officially introduced its first hybrid SUV in Pakistan, the HR-V e: HEV. The ex-factory price is PKR 8,999,000. This launch marks Honda’s entry into the hybrid C-segment SUV market in Pakistan. The HR-V e: HEV will now compete with rivals like the Toyota Corolla Cross. Powered by Honda’s e:HEV system, the SUV […] The post Atlas Honda Launches HR-V Hybrid SUV in Lahore appeared first on TechJuice .
The company confirms successful restart of plant operations following temporary shutdown The post Agritech Limited resumes Urea Plant operations after technical issue appeared first on Profit by Pakistan Today .
Pakistan and Kyrgyzstan on Monday reaffirmed their commitment to boosting bilateral trade to $100 million during the fifth session of their Inter-Governmental Commission on Trade-Economic and Scientific-Technical Cooperation. Power Minister Sardar Awais Leghari, addressing the session, noted that despite deep-rooted cultural and historical ties, Pakistan-Kyrgyzstan trade had dropped sharply—from $11.2 million in 2022–23 to just […] The post Pakistan-Kyrgyzstan Trade Aims for $100 Million Revival appeared first on TechJuice .
SAZGAR ENGINEERING WORKS LIMITED has officially announced the launch and pre-booking of its first Plug-in Hybrid Electric Vehicle (PHEV) in Pakistan, the HAVAL H6 Hi4 1.5L AT AWD Turbo PHEV. Pre-bookings have started, and the first locally assembled (CKD) unit is scheduled to roll out by August 2025, marking a major milestone in the company’s […] The post HAVAL H6 Hi4 PHEV Pre-Booking Open Across Pakistan in August appeared first on TechJuice .
Pakistan’s National Centre of Artificial Intelligence (NCAI) at University of Engineering and Technology, Peshawar is pioneering AI-based disaster management and urban security systems. Since its founding in 2018 under the Higher Education Commission and Planning Commission, NCAI has rapidly matured into a national innovation hub. NCAI for Early Disaster Warnings NCAI has developed advanced early […] The post Peshawar’s NCAI Prepares AI-Powered Disaster Response Tools appeared first on TechJuice .
Atlas Honda has rolled out two new models for Pakistani customers, the CG150 and its first-ever electric scooter, Icon e. This dual launch marks a significant expansion in both traditional and electric two-wheeler options for the local market. Following several road sightings, the CG150 is now officially available. It features a 4-stroke SOHC engine and […] The post Atlas Honda Officially Launched CG150 and New Electric Scooter appeared first on TechJuice .
In June 2025, a total of 9,080 complaints were received from telecom consumers against various operators. Out of these 8,859 complaints, 97.57 percent were successfully resolved. According to official data, complaints were registered against the following telecom sectors: Cellular Mobile Operators (CMOs) Pakistan Telecommunication Company Limited (PTCL) Long-Distance International (LDI) operators Wireless Local Loop (WLL) […] The post PTA Report: Jazz and Zong Top Complaint List in June 2025 appeared first on TechJuice .
One focuses on building a domestic model chip ecosystem and the other aims to integrate AI technology with industrial transformation The post China AI firms form two alliances to cut reliance on foreign tech appeared first on Profit by Pakistan Today .
Wateen Telecom must pay Rs6.25 billion in outstanding dues to keep its Long Distance and International (LDI) License. The Pakistan Telecommunication Authority (PTA) announced the license renewal on July 21, 2025, for another 20 years starting July 26, 2024. The license, originally issued in 2004, will remain valid only if Wateen meets several strict conditions. […] The post Wateen Telecom Must Pay Rs6.25 Billion to Retain LDI License: PTA appeared first on TechJuice .
The Senate Standing Committee on Information Technology and Telecommunication will hold a critical meeting on July 31, 2025 (Thursday) to discuss Pakistan’s digital economy, including the regulation of AI, mobile network quality, and a deep dive into call center revenue and cyber fraud issues. As part of the agenda, the committee has asked the Pakistan […] The post Call Center Revenue and Cyber Scams Under Senate Review This Week appeared first on TechJuice .
The local manufacturing/assembling plants manufactured/ assembled 14.24 million mobile handsets during the first six months (January-June) of the calendar year 2025, compared to 0.86 million imported commercially. Official data revealed that 2.19 million mobile handsets were manufactured/assembled in June, compared to 0.1 million imported commercially. Local manufacturing/assembling plants manufactured/assembled 31.38 million mobile phone handsets during […] The post Pakistan Mobile Manufacturing Assembles 14.24 Million Mobiles in 2025 H1 appeared first on TechJuice .
IN an era defined by rapid technological advancement and digital convergence, nations that embrace digital transformation are poised for economic resilience, inclusive growth, and global competitiveness. With its vibrant, youthful population, expanding internet access, and evolving digital infrastructure, Pakistan stands at a pivotal crossroads. The country has a unique opportunity to transform into a dynamic digital economy that empowers its citizens, modernises governance, and dramatically boosts productivity across all sectors. Recent discussions at the Pakistan Banking Summit highlighted a growing consensus: Pakistan’s digital transformation must evolve beyond disparate initiatives and coalesce into a unified, strategic direction. While Pakistan has already undertaken several digital initiatives — the expansion of digital payment systems, e-governance platforms, e-commerce promotion, and digital identity services — these efforts, though indicative of a growing recognition of the digital future, remain fragmented. To avoid inefficiencies, duplication, and missed opportunities, these initiatives must be unified under a comprehensive National Digital Policy. Digital transformation is now as fundamental to economic prosperity as traditional monetary and fiscal policies. Such a strategic digital policy complements traditional economic strategies by facilitating digital consumption, fostering financial inclusion, catalysing innovation, expanding the real economy, and encouraging the emergence of new businesses, etc. The Digital Pakistan initiative already acknowledges this multifaceted transformation, aiming not merely for technology deployment but for the creation of an ecosystem where innovation flourishes, access is equitable, and institutions deliver citizen-centric services effectively. Crucially, the policy also integrates environmental, social, and governance (ESG) principles to ensure sustainable and inclusive digital growth. Pakistan’s financial sector should be supported and encouraged to play a leading role in its transition to a digital financial system and digital economy. By harnessing its human capital, investing in foundational digital infrastructure, and championing inclusive innovation, the country can emerge as an influential participant in the global digital landscape Institutions like the National Database and Registration Authority (Nadra) already provide frameworks for digital identity management. However, significant weaknesses persist, including digital literacy gaps, uneven internet access in rural areas, limited digital infrastructure, and poor interoperability among platforms. Yet, opportunities abound. Fintech, in particular, offers promising avenues for greater financial inclusion. Still, threats loom, such as cybersecurity breaches, data privacy issues, and a widening digital divide, which demand inclusively designed policies. The shift to a digital economy necessitates the establishment of foundational digital infrastructure and capabilities. This includes robust digital identity systems, effective data governance, seamless digital payments, and efficient data exchange mechanisms. A secure, universal digital identity system, building on Nadra’s existing framework, is critical for broad service access and participation in digital commerce. Reliable consent mechanisms must empower citizens to control their data usage, thereby building essential trust in digital interactions. Interoperable, real-time digital payment systems are also essential for fostering e-commerce, reducing cash dependency, and lowering transaction costs. Pakistan’s digital policy must be comprehensive, addressing the diverse needs of households, businesses, financial institutions, and government entities. Key policy objectives should include digitising the financial system to enhance transparency and credit access, especially for small and medium enterprises and unbanked populations. Launching nationwide digital literacy campaigns is crucial; without these, technological progress will remain inaccessible to many. Several sectors stand to gain significantly from digital transformation. In e-commerce, simplifying business registration, integrating payment systems, and enforcing consumer protection can dramatically boost online trade. In healthcare, for instance, telemedicine, digital health records, and artificial intelligence-assisted diagnostics can extend quality healthcare to underserved regions. Agriculture is another lucrative area that can leverage real-time weather updates, efficient market price discovery, and advisory services delivered via mobile platforms. And let’s not forget education; systemic disparities can be addressed by utilising information and communication technology-based solutions for e-learning and teacher training. Even governance can take advantage of the improved efficiency offered by similar solutions that can help reduce corruption, lower public sector expenses, and deliver services transparently and responsively. That said, transitioning from vision to execution is easier said than done. The effort requires digitising existing governmental and institutional processes, fostering innovation-driven growth, and cultivating strong digital leadership and agile governance. Digital diplomacy will also be vital, as engaging with global technology forums can attract investment, shape international standards, and facilitate knowledge exchange. Generally, a balanced approach combining demand-side incentives (like consumer subsidies and awareness campaigns) with supply-side reforms (such as infrastructure investment and regulatory modernisation) is essential. Moreover, several other significant challenges remain. Many of Pakistan’s current digital initiatives are fragmented across ministries, provinces, and institutions, leading to inefficiencies due to inconsistent policies, technical standards, and implementation frameworks. To address this, a centralised, coordinated digital policy, supported by a high-level institutional body, like the National Digital Commission and related bodies, is critical. This policy must offer a unified vision, a clear roadmap, measurable performance indicators, and effective accountability mechanisms. It must also align digital strategies with broader macroeconomic planning and integrate ESG goals throughout implementation. Ultimately, Pakistan’s transition to a digital economy is more than just technological advancement; it signifies a profound social, governance, and economic transformation. This shift aims to create a more inclusive, efficient, and future-ready nation, which necessitates coordinated efforts across all sectors, proactive policy implementation, and active collaboration among government, the private sector, and civil society. By harnessing its incredible human capital, investing in foundational digital infrastructure, and championing inclusive innovation, Pakistan can emerge as a dynamic and influential participant in the global digital landscape. The writer is a professor at the Imperial University Business School, London. Published in Dawn, The Business and Finance Weekly, July 28th, 2025
Authorities are set to launch the Pakistan-China Remote Satellite from the Xichang Satellite Launch Center on July 31, marking a major milestone in bilateral space collaboration and national development. According to a Suparco spokesperson, the Pakistan-China Remote Satellite will aid in crop monitoring, accurate agricultural data collection, and urban planning. It will also enhance early […] The post Pakistan-China Remote Satellite Launching on THIS Date appeared first on TechJuice .
In line with the vision of Federal Interior Minister Mohsin Naqvi and directives from Inspector General of Police (IGP) Islamabad Syed Ali Nasir Rizvi, the Islamabad Capital Territory (ICT) Police has introduced a new mobile application called ‘1INFO’ emergency app to boost public safety and improve communication between citizens and law enforcement. According to a […] The post Islamabad Residents Can Now Download ‘1INFO’ Emergency App appeared first on TechJuice .
Adding fuel to the crypto news, fresh revelations have surfaced about a high-level $100 million loss tied to failed cryptocurrency projects initiated abroad. The catch: it is all tied to the ruling parties of the country. Launched around two to three years ago, two separate crypto ventures, backed by a politically connected figure, initially attracted […] The post Pakistani Journalist Exposes $100M Crypto Loss Tied to Elite appeared first on TechJuice .
4Thrives Esports turned heads in the PUBG Mobile Super League Central & South Asia (PMSL CSA) Spring 2025 group stage. Posting a tournament-leading 111 points, including a remarkable 46 placement points, the Pakistani squad closed out all 12 matches in the group stage performance, with consistent strategy. With that result they earned $77,000 from the […] The post Pakistan’s 4Thrives Stuns PUBG Stage with 111 Points and $77K appeared first on TechJuice .
The Pakistani government has called on global social media companies to immediately block accounts run by banned terrorist groups that are spreading propaganda online. Speaking at a press conference in Islamabad, Minister of State for Interior Talal Chaudhry urged platforms […] The post Pakistani Govt Asks Social Media Platforms to Block Terror Group Accounts appeared first on Techlist .
In a historic achievement, Pakistan has won its first Gold Medal at the International Biology Olympiad (IBO) — a global competition for the brightest science students. Abdul Raffay Paracha, a student of Siddique Public School, made the nation proud by […] The post Pakistan Wins First-Ever Gold at International Science Olympiad appeared first on Techlist .
The group shows interest in telecom towers, data centers, cloud systems, EV charging stations, smart city technologies, and advanced materials The post Chinese group plans entry into Pakistan’s tech, energy sectors appeared first on Profit by Pakistan Today .
Technology and innovation are essential to making Pakistan a strong, export-oriented economy that meets global standards, says Kundi The post KP governor, business leaders push for digital transformation appeared first on Profit by Pakistan Today .
Uplift AI, a Pakistan-based voice technology company, has developed Urdu-speaking AI voice models now being used by Khan Academy to localize educational content. The move has enabled the global learning platform to publish over 100 Urdu-dubbed videos, with more in the pipeline. Khan Academy recently used Uplift AI’s Urdu voiceovers to publish 104 educational videos […] The post Pakistan’s Uplift AI Just Made Urdu Voiceovers Smarter and Faster appeared first on TechJuice .
PeaceCable representatives outline the company’s $24 billion portfolio in submarine cables, fibre, and power systems The post IT minister meets Chinese tech firms on fibre, AI, and innovation appeared first on Profit by Pakistan Today .
Customs eyes tech-based enforcement to reduce resistance, plans digital stations and monthly meetings The post Customs plans coordinated raids with trade bodies to rebuild trust appeared first on Profit by Pakistan Today .
A major Chinese cable company is setting its sights on Pakistan’s growing broadband market, following a high-level meeting with Federal Minister for IT and Telecommunication Shaza Fatima Khawaja in Shanghai. The strategic talks, held during the World Artificial Intelligence Conference, aimed to foster stronger regional connectivity through investments in submarine and terrestrial fiber infrastructure. On […] The post Chinese Cable Company Explores Pakistan’s Fiber Broadband Market appeared first on TechJuice .
In a push to modernize the criminal justice system, Justice Muhammad Amjad Rafiq of the Lahore High Court (LHC) has recommended using WhatsApp in criminal prosecutions to improve communication between police and prosecutors. The proposal was part of a recent judgment in which the judge criticized current practices that often delay court proceedings due to […] The post LHC Eyes WhatsApp for Faster Criminal Prosecutions appeared first on TechJuice .
The Directorate General of Customs Valuation Karachi has revised the FBR customs values on duplex and packaging board imports. The changes apply to One Side Coated Duplex Board (Grey Back) and Two Side Coated Packaging Board imported from China, Hong Kong, Taiwan, Indonesia, Malaysia, Korea, Europe, the USA, Canada, and the Middle East. The department […] The post FBR Customs Values on Duplex and Packaging Board Revised appeared first on TechJuice .
The sugar price in Multan has surged significantly as the ongoing crisis continues to affect the grain and open markets. According to details, the wholesale rate of sugar has jumped by Rs6 per kg, while open market prices have soared between Rs200 to Rs220 per kg. Meanwhile, in the grain market, sugar is now being […] The post Sugar Price in Multan Sees Sharp Rise Amid Ongoing Crisis appeared first on TechJuice .
Pakistan has officially joined the global AI landscape through the launch of the AAAI Pakistan Chapter. Founded in 1958, Association for the Advancement of Artificial Intelligence […] The post AAAI Launches Pakistan Chapter to Boost Global AI Integration appeared first on Digital Pakistan .
Federal Minister for Information Technology and Telecommunication Shaza Fatima Khawaja met with a distinguished Chinese delegation on the sidelines of … Read More The post China Eyes AI-Powered Medical, Tech-Related Ventures in Pakistan appeared first on ProPakistani .
Multiple projects launched under PM Shehbaz’s leadership; proposals include camping sites, tech-driven tourist facilitation, and road upgrades The post Federal government prioritizes Gilgit-Baltistan development with focus on tourism, health, and youth employment appeared first on Profit by Pakistan Today .
Yes, there is a time limit during which Meta’s Quest VR Headsets will be comfortable. And not after that. Meta has uncovered the “Goldilocks zone” for VR headset usage, and it’s shorter than many expected. According to the company’s latest ergonomic study, the optimal session time for wearing Meta Quest headsets without experiencing physical strain […] The post Meta Discovers “Goldilocks Zone” for Quest VR Headset Sessions appeared first on TechJuice .
TikTok has globally rolled out its Search Ads feature, introducing a new form of keyword-based advertising that places video and carousel ads directly within user search results. According to statistics, over 57% of TikTok’s massive 2 billion-user base use the search function and 25% do so within just 30 seconds of launching the app. Advertisers […] The post Are TikTok’s Search Ads the Next Google Killer? appeared first on TechJuice .
The government has started the process for appointing the Chief Executive Officer (CEO) of the National Information Technology Board (NITB), a statutory organization under the Ministry of Information Technology and Telecommunication (MoITT). The age limit for the candidates has been set to be not more than 62 years on the date of appointment. The Chief […] The post Govt Invites Applications for NITB CEO Post with ICT-Focused Criteria appeared first on TechJuice .
Microsoft will implement Copilot Mode in the Edge browser on July 28, 2025. This experimental mode converts Edge into an agentic AI browser, capable of comprehending web context, summarizing material, and assisting users in proactively tackling activities such as research, product comparison, and email composing, all without the need for manual input. Copilot+ Mode, which […] The post Microsoft Adds Copilot+ Agentic AI To Supercharge Edge Browser appeared first on TechJuice .
OpenAI Chief Executive Officer (CEO) Sam Altman has announced that the privacy of ChatGPT users’ data is not protected under any legal safeguards at the moment, so chats with the AI may be used as evidence in court. OpenAI CEO claimed a podcast ”This Past Weekend podcast” hosted by comedian Theo Von, where he was […] The post ChatGPT Conversations Not Protected: OpenAI CEO Raises Privacy Concerns appeared first on TechJuice .
Ever searched for something only to realize, “Wait, I’ve been here before?” Google’s latest experimental feature just made that déjà vu moment official. Spotted in the wild, the new “You’ve visited this page before” pop-up is turning the search game style. You can now know which page of a website you visited recently in the […] The post Google Quietly Drops A Genius “You’ve Been Here Before” Website Search Feature appeared first on TechJuice .
Astronomers are buzzing over 3I/ATLAS, the third known interstellar visitor ever seen. All of this comes at the expense of a Harvard paper suggesting there might be alien hostile spy probe sent to observe our solar system. The controversial theory has reignited heated debate in the scientific community. The object, discovered on July 1, is […] The post Scientists Think Interstellar Object Might Be A Hidden Alien Spycraft appeared first on TechJuice .
The Board of Intermediate and Secondary Education (BISE) Mardan has announced the Class 9th and 10th results for 2025 today, July 29, at 2:00 AM (PST). Students can now check their results online. Check the Complete Result of SSC Annual-I Examination 2025 Below Class 9th Class 10th How to Check BISE Mardan Class 9th Result […] The post BISE Mardan Matric Result 2025 Declared! appeared first on TechJuice .
Steam has once again spoiled gamers with a surprise drop: 6 free games beloved by many, which you can download right now, totally free, and keep forever. No trial timers. No subscription hooks. Just a good old-fashioned game grab, the kind that reminds us of demo discs from the golden era. Back in the day, […] The post Steam Just Dropped 6 Free Games You Can Keep Forever appeared first on TechJuice .
Ethereum is approaching its most critical price test yet: the psychological $4,000 mark. After a blistering 65% rally in July, driven by explosive ETF inflows and record whale accumulation, ETH is now poised for a potential historic breakout. ETF demand has skyrocketed, with over $3.2 billion in inflows recorded in July alone. One single-day inflow […] The post Ethereum Faces Crucial $4,000 Showdown Amid ETF Frenzy appeared first on TechJuice .
Haval has launched the much-awaited Second-Generation Big Dog Hi4 plug-in hybrid SUV, which has finally hit the market in China, with a remarkable list of features and abilities. With affordable pricing and high-tech features, this new player is set to storm the world of automobiles. Key Features of Big Dog Hi4 SUV Design and Dimensions: […] The post Haval Launches Second-Generation Big Dog Hi4 SUV appeared first on TechJuice .
Who knew GTA VI streaming would be such a big deal! Twitch is revving up for the biggest game launch in recent memory by teaming up with Rockstar Games to deliver a viewer experience like no other. For the debut of GTA VI on May 26, 2026, the streaming giant will roll out exclusive rewards and […] The post Twitch Plans GTA VI Streaming Blitz With Epic Viewer Gifts appeared first on TechJuice .
PayPal has launched a major upgrade to its crypto ecosystem, empowering U.S. businesses to accept payments in over 100 cryptocurrencies. Supported wallets include Coinbase, MetaMask, Binance, and Kraken. After checkout, each crypto payment is instantly converted into fiat currency or PayPal’s own stablecoin, PYUSD, with a transaction fee of just 0.99 percent—far lower than traditional […] The post PayPal Now Allows Users to Pay With 100+ Cyrptocurrencies appeared first on TechJuice .
Avatar: Fire and Ash just dropped its first official trailer in theaters this weekend, paired exclusively with screenings of Marvel’s Fantastic Four: First Steps. The highly anticipated third chapter in James Cameron’s Avatar saga deepens the conflict on Pandora and promises a darker, more emotional narrative than ever before. The film is set to premiere […] The post Avatar: Fire and Ash Trailer Unleashes a Darker, Deadlier Pandora appeared first on TechJuice .
In a historic combination of artificial intelligence and archaeology, Google DeepMind has introduced Aeneas AI. Which is an AI model that can reconstruct and analyze ancient Latin writings, even if they are deteriorated or partially lost over time. Aeneas AI, named after the mythological Trojan hero, is a watershed moment in ancient studies, providing historians […] The post Google’s Aeneas AI Resurrects Roman Secrets From Stone appeared first on TechJuice .
Reliable dataminers have leaked that Fortnite Chapter 6 Season 4 will pivot from the current superhero theme to a Bug Invasion arc. Epic Games is expected to launch the new season on August 7, 2025, following downtime around 1:30 AM ET. Details of Fortnite Chapter 6 Season 4 Leaks Gamers and experts have speculated the […] The post Insect Skins, Alien Powers? Fortnite Chapter 6 Season 4 Info Leaks appeared first on TechJuice .
A wave of competition among artificial intelligence startups is changing how much tech professionals earn, with some roles now paying well into the upper six figures. Federal disclosure documents, required for companies hiring foreign workers under the H-1B visa program, reveal how aggressively AI companies are offering high base salaries to attract skilled employees. These records show only base compensation and leave out other incentives such as stock options, signing bonuses, or performance awards, which often make total pay significantly higher. Still, the raw numbers offer a rare look into how much top startups are paying to stay ahead in the race for AI talent. OpenAI Offers Broad Salary Bands for Core Staff OpenAI, the San Francisco-based research lab behind ChatGPT, reported some of the highest base salaries across its technical and operations teams. The role of software engineer appears in several listings, with salaries ranging from $200,000 to $440,000, depending on specialization. Research-focused roles, such as research engineers and research scientists, were reported at up to $440,000. Hardware engineering roles also made the list, with pay reaching $360,000. Other technical jobs, including security engineers and intelligence investigators, were listed between $310,000 and $382,500. Non-technical positions such as program staff, finance, and community support carried base salaries between $220,000 and $270,000. In some cases, data scientists and design professionals were paid up to $385,000. These salaries do not reflect the company's broader compensation package, which includes equity and variable bonuses. Some recent listings on OpenAI’s website suggest software engineers can earn as much as $590,000 annually when all components are included. Anthropic Lists the Highest Research Engineering Compensation Anthropic, another high-profile AI startup based in the U.S., disclosed particularly high pay for its research roles. A research engineer at the company can earn between $340,000 and $690,000. Some listings for members of the technical staff also reached $405,000. The highest-paid technical staff manager received $690,000. Roles in finance and strategy were also well-compensated, typically falling between $230,000 and $285,000. Anthropic’s hiring includes other departments as well, with recruiters earning $170,000 and operations staff around $230,000. A regulatory lead position was listed at $210,000, while account executives in sales were paid about $126,000. Cohere, Glean, and Abridge Are Paying Above Traditional Tech Levels Other AI startups are competing with similar offers, even if their operations are smaller. Cohere, which builds large language models for business use, offered $240,000 to members of its technical staff. Glean, a company focused on enterprise search tools, paid software engineers between $190,000 and $260,000. Its machine learning engineering roles came with base salaries of $210,000, while software engineering managers reached $250,000. A data science team lead at Glean was listed with a base salary of $230,000. Also read: Think Your Data Stays Private? AI Tools Are Proving Otherwise Abridge, a health tech company using AI to automate clinical documentation, reported software engineers earning between $235,000 and $240,000. These are senior roles with experience requirements, placing them near the upper salary range for most health-related AI positions. Grammarly Offers Strong Compensation Across Teams Grammarly, which integrates AI into writing and grammar tools, has expanded its technical hiring with salaries that reflect the sector's competition. Machine learning software engineers earned up to $318,000, while engineers working on data infrastructure could receive $315,000. AI engineering positions were listed at $223,000. Other technical roles such as analytics engineers and platform developers were typically paid between $250,000 and $280,000. Even non-engineering roles in user research, marketing, and product design received high salaries. Product designers, for instance, were paid up to $230,000, while user researchers earned more than $221,000. Mistral AI and Safe Superintelligence Use Wide Salary Ranges Mistral AI, based in Europe but hiring in the U.S., listed salary bands for AI scientists between $280,000 and $350,000. A spokesperson later clarified that salaries in the U.S. could fall anywhere between $150,000 and $450,000. Safe Superintelligence Inc., a new company co-founded by former OpenAI researchers, showed a wide range for its technical staff as well. Listed salaries ranged from $150,000 to $500,000, which reflects a diverse hiring strategy across seniority levels. Smaller Startups Show Upward Trends in Design and Strategy Roles Anysphere, the team behind Cursor (an AI code assistant), offered $250,000 to a product designer. Synthesia, which creates AI avatars for video generation, listed a customer success manager role at $120,000. Despite being smaller firms, these companies appear to be aligning with the pay expectations set by larger AI labs. Poolside, another startup with a focus on software and AI integration, listed a performance director at $230,000. Thinking Machines Lab Matches Top-Level Compensation Thinking Machines Lab, led by Mira Murati, has entered the high-salary tier with listings of $450,000 to $500,000 for core technical roles. The company also disclosed that a co-founder and machine learning scientist earned within the same range. These figures suggest a tight alignment with compensation levels offered by longer-established AI firms. The Competitive Landscape Is Pushing Salaries Higher These figures come from mandatory government filings, which companies submit when sponsoring employees through the H-1B visa system. While they exclude other elements of compensation, they still provide a clear benchmark. Companies working in AI are consistently raising base pay to compete for a narrow slice of talent capable of building the next generation of machine learning models. From product design to platform engineering, salaries reflect a landscape where specialized knowledge continues to carry a premium. Company Role Annual Salary OpenAI Software Engineer $200K - $440K OpenAI Research Engineer $210K - $440K OpenAI Member of Technical Staff $210K - $530K OpenAI Hardware Engineer $360K OpenAI Security Engineer $310K OpenAI Finance Staff $265K OpenAI Go To Market Staff $220K - $280K Anthropic Research Engineer $340K - $690K Anthropic Member of Technical Staff $300K - $405K Anthropic Member of Technical Staff (Mgr) $690K Anthropic Finance & Strategy $230K Anthropic Recruiter $170K Cohere Member of Technical Staff $240K Glean Software Engineer $190K - $260K Glean ML Engineer $210K Glean Software Eng. Manager $250K Grammarly Machine Learning Engineer $318K Grammarly Software Engineer $180K - $302.1K Grammarly Analytics Engineer $250K Grammarly Data Scientist $170K Grammarly Engineering Manager $315K Abridge Software Engineer $235K - $240K Thinking Machines Lab Member of Technical Staff $450K - $500K Mistral AI AI Scientist $280K - $350K Mistral AI General Technical Staff $150K - $450K Safe Superintelligence Member of Technical Staff $150K - $500K Synthesia Customer Success Manager $120K Poolside Performance Director $230K Anysphere Product Designer $250K Methodology To analyze compensation trends across top artificial intelligence startups, Insider examined publicly available salary disclosures submitted to the U.S. Department of Labor. These filings are part of the H-1B visa application process, which requires employers to report salary information when seeking to hire foreign workers for specialized roles. Only base annual salaries were considered for this analysis. Supplemental compensation such as equity grants, signing bonuses, or performance-based incentives was not included, as these details are not required in the federal disclosure process. The data collection focused exclusively on AI-focused startups with private market valuations exceeding $2 billion, excluding companies that specialize in robotics, autonomous vehicles, or military-related technologies. Salary listings were drawn from the most recent filings available in 2024 and early 2025. Where multiple salary entries existed for the same job title within a company, reported figures were expressed as ranges to reflect variation by experience, location, or specialization. In cases where company representatives provided updated or clarifying salary bands, those figures were included to provide more accurate context. This approach offers a rare look into base compensation practices within leading AI startups, given that most companies in the sector do not publicly share pay structures. Read next: Trust Gaps Remain: Everyday Scenarios Where AI Chatbots Struggle to Deliver
In a bizarre incident, the Instagram users worldwide experienced a sudden glitch where their friends’ names were replaced by AI Labels, causing extreme difficulties in distinguishing between the actual friends and AI. The issue originally arose on Reddit, when users uploaded screenshots indicating that their entire list of contacts on Instagram had been renamed as “AI.” […] The post Instagram Glitch Replaces Real Friends with AI appeared first on TechJuice .
A company literally named Quantum Computing (NASDAQ: QUBT) has seen its market cap rocket from $55 million to $2.4 billion within a year. But could quantum computing stocks may be more branding illusion than revolution. Photonic Qubits: Promise or Puff? Quantum Computing has emerged alongside other popular quantum stocks such as IonQ, Rigetti Computing, and D-Wave […] The post Legit or Scam: Should You Invest in Quantum Computing Stocks? appeared first on TechJuice .
To boost financial digitization, the government has ordered mandatory QR codes on electricity, gas, and phone bills for digital payments. In a high-level meeting chaired by Prime Minister Shehbaz Sharif, officials finalized a major digital reform. All utility bills—covering electricity, telephone, and gas—must now carry printed QR codes. This move will allow citizens to make […] The post Govt Mandates QR Codes on Utility Bills for Digital Payments appeared first on TechJuice .
Aiming to bring peace of mind after nights out or long journeys Snapchat is launching a new Home Safe feature to automatically notify trusted friends or family when users arrive home safely. How the Home Safe Feature Works Users begin by setting their location as “Home” in Snap Map via their Bitmoji profile. When heading […] The post Snapchat Unveils ‘Home Safe’ Alerts to Keep Friends in the Loop appeared first on TechJuice .
AI-powered chatbots have started showing up in writing, planning, coding, and research tasks across every kind of workspace. People are using them to outline reports, summarize documents, make to-do lists, and even troubleshoot code. But what most users eventually realize is that typing a vague request into the prompt box often leads to disappointing results. The issue isn't just with the chatbot’s limitations. It’s also with the way the request is written. Chatbots, even the most advanced ones, don’t guess well. They depend entirely on the information they’re given in that moment. That’s why knowing how to write a clear, structured, and thoughtful prompt can make the difference between something useful and something you have to redo from scratch. Here’s a breakdown of how to get the most out of chatbots like ChatGPT, Claude, Gemini and others, without needing to memorize any technical jargon or follow rigid templates. Begin with a Clear, Simple Goal in Your Mind Before typing anything, think through what you actually want the chatbot to produce. Do you need a short summary or a full article? Are you looking for step-by-step instructions, or do you just want ideas to build from? These differences matter more than most people expect. A chatbot doesn’t know your purpose unless you explain it. Even a small clue may lead you quickly to the answers you need. It helps to take thirty seconds and sketch out your thoughts in a few quick notes. Once you know the format and the intended use of the response, you can steer the chatbot more clearly toward that goal. Explain the Task Like You’re Talking to a New Assistant Imagine explaining a task to someone who’s bright but unfamiliar with how you work. That’s roughly how you want to speak to a chatbot. They don’t have memory of past interactions (unless you’re using advanced setups), and they don’t know your personal preferences, writing tone, or goals unless you include them in your request. Also read: Trust Gaps Remain: Everyday Scenarios Where AI Chatbots Struggle to Deliver If you’re asking it to write something, tell it who the audience is. If you need data sorted or rephrased, give context for why. If you want it written in a certain style or format, say so clearly. Otherwise, the response might be technically correct but stylistically off. Use Lists to Lay Out What You Want Sometimes, long paragraphs full of instructions tend to confuse chatbots. They might miss steps or misinterpret something halfway through. To avoid that, try laying out your instructions as bullet points or a simple numbered list. That creates structure, and structure helps the AI organize its response. Think of it like handing someone a checklist instead of a paragraph. You’re not dumbing it down, you’re reducing the chance of error. Add Examples When You Can One of the most effective tools for better prompting is to include a short example of what you want. If you’re asking for a tone, a format, or a structure, giving a sample makes your expectations much clearer. This approach doesn’t require perfect examples. Even rough sketches help the chatbot latch onto patterns. That could mean showing one version of a response, a headline style you like, or even a few phrases that capture your preferred tone. You don’t have to give many, just one or two is often enough. Give the System Time to Think Things Through Sometimes users rush the system by expecting final answers right away. For more complex tasks, a better way is to ask the chatbot to reason through each part step-by-step. This means breaking things down into small phases. If you're solving a problem, planning something complex, or evaluating options, ask the chatbot to write out its thinking process first. That structure helps the AI clarify its own logic before giving a final answer. It might not sound intuitive, but this step-by-step flow often leads to better outcomes. Assign a Role to Guide the Tone and Depth If you're not happy with how a chatbot answers, try giving it a role to play. This doesn’t mean pretending, it means giving it a working perspective. Asking it to write like a teacher, financial advisor, editor, or consultant often improves the tone and structure. Roles give the chatbot an anchor to guide how it responds. If you want short, fast, clear answers, try assigning the role of a help desk agent or journalist. If you need deeper analysis, try a role like researcher or strategist. The shift can be surprisingly effective. Let It Say "I Don’t Know" When Needed Chatbots are more confident than accurate. If a question has no clear answer, the system might still generate something that sounds convincing but isn’t based on real information. That’s why it helps to give the AI permission to admit uncertainty. You can add something like, “If you’re unsure, say so,” at the end of your prompt. This helps reduce the chance of made-up answers. You can also ask it to find a source or confirm claims before including them in its final reply. If it can’t confirm something, you can ask it to leave that part out. Refining Prompts Is Normal, Don’t Expect Perfection on the First Try Even a great prompt won’t always get you the exact result you had in mind. Sometimes the wording feels off. Other times the structure isn’t quite right. That’s normal. Most people revise their prompts once or twice before the result hits the mark. You can treat your first prompt as a draft. After seeing what the chatbot returns, adjust your instructions to be clearer or more focused. This trial-and-error process doesn’t mean your prompt failed. It means you’re shaping the interaction more deliberately. As explained by Google : "Prompting is a skill we can all learn. You will likely need to try a few different approaches for your prompt if you don’t get your desired outcome." Strong Prompts Make AI Tools More Useful, Not Smarter A well-written prompt won’t make a chatbot more intelligent, but it will make the output more aligned with your needs. Think of prompting as a form of teaching. You’re showing the AI how to respond within your context. The clearer your directions, the better the results. For people who use AI tools often, whether for writing, planning, coding, or organizing, prompting becomes less about clever tricks and more about communication. And like any skill, it gets better with practice. Notes: This post was edited/created using GenAI tools. Image: DIW-Aigen. Read next: The Overlooked Flaws of ChatGPT: The Hidden Costs Behind the Hype
The launch of the Galaxy S25 FE is approaching fast, and new leaks are surfacing regularly. Following the Galaxy S24 FE’s release pattern, the new Fan Edition phone may arrive in September this year. Design leaks have already surfaced, showing the expected look of the upcoming device. Now, the latest leak reveals its storage configurations […] The post Samsung Galaxy S25 FE Storage and Color Variants Unveiled appeared first on TechJuice .
WhatsApp is reportedly rolling out a new feature that allows users to import their profile photo directly from Facebook or Instagram, making it easier than ever to manage display pictures across platforms. The functionality is only accessible in beta right now, and will soon roll out globally. This marks another step in Meta’s ongoing effort […] The post WhatsApp Users Can Now Import Profile Pics from Facebook, Instagram appeared first on TechJuice .
ByteDance, the parent company of TikTok, has quietly rolled out a groundbreaking AI-powered robot system capable of folding clothes and clearing dining tables using natural language commands. At the centre of this innovation is a vision-language-action model called GR‑3, which has been integrated into the two‑armed mobile robot prototype known as ByteMini. How the ByteDance […] The post ByteDance Unveils AI Robot That Folds Laundry and Clears Tables appeared first on TechJuice .
SEOUL: Samsung Electronics has signed a deal to supply chips to Tesla Inc, two people briefed about the matter told Reuters on Monday, in a significant boost to the South Korean tech giant’s loss-making contract manufacturing business. On Saturday, Samsung announced a $16.5 billion chip supply deal with a major global company, without naming the client. It said the customer had requested confidentiality about the details of the deal, which will run through the end of 2033. The deal comes as Samsung faces mounting pressure in the race to produce artificial intelligence chips, where it trails rivals such as TSMC and SK Hynix. This lag has weighed heavily on its profits and share price. Samsung, the world’s top memory chip maker, also makes logic chips designed by customers through its foundry business. Pak Yuak, an analyst at Kiwoom Securities, said the latest deal would help reduce losses at Samsung’s foundry business, which he estimated exceeded more than 5 trillion won ($3.63 billion) in the first half of the year. Analysts say Samsung had struggled with the defection of key clients to TSMC for advanced chips. TSMC counts Apple, Nvidia and Qualcomm among its customers. The deal with Tesla comes as South Korea is seeking U.S. partnerships in chips and shipbuilding amid last-ditch efforts to reach a trade deal to eliminate or cut potential 25% U.S. tariffs. It is not clear how the order would affect Samsung’s plan to start production at its new factory in Texas, which has been delayed as it had struggled to win major customers. Samsung is grappling to boost production yields of its latest 2-nanometer technology, and the order is unlikely to involve the cutting-edge tech, Lee Min-hee, an analyst at BNK Investment & Securities, said. Samsung has been losing market share to TSMC in contract manufacturing, underscoring technological challenges the firm faces in mastering advanced chip manufacturing to attract clients like Apple and Nvidia, analysts said.
The National Database and Registration Authority (NADRA) plans to roll out a major upgrade to its Pak-ID mobile app. The update will first launch at 43 selected NADRA Registration Centers (NRCs). It aims to improve service delivery and reduce long queues at physical locations. The Pak-ID app already supports CNIC applications and biometric login. With […] The post NADRA Announces Upcoming Update for Pak-ID Mobile App appeared first on TechJuice .
Electronic Arts (EA) has officially released the highly anticipated Battlefield 6 trailer, giving fans an early look at the next evolution of the long-running military shooter series. The intense reveal trailer showcases urban warfare, large-scale destruction, and the franchise’s signature cinematic chaos—along with the long-awaited return of a single-player campaign, which was absent in Battlefield […] The post Battlefield 6 Trailer Teases Return to Franchise Roots appeared first on TechJuice .
AI tools are appearing in nearly every corner of daily life. Phones, apps, search engines, and even drive-throughs have started embedding some form of automation. What used to be a straightforward browser is now bundled with built-in assistants that try to answer questions, summarize tasks, and streamline routines. But these conveniences come at a growing cost: your data. The requests for access from AI apps have grown broader and more aggressive. Where once people questioned why a flashlight app needed their location or contacts, similar requests are now made under the banner of productivity. Only now, the data these apps ask for cuts far deeper. One recent case involved a web browser called Comet, developed by Perplexity. It includes an AI system designed to handle tasks like reading calendar entries or drafting emails. To do that, it asks users to connect their Google account. But the l ist of permissions it seeks goes far beyond what many would expect . It asks for the ability to manage email drafts, send messages, download contact lists, and view or edit every event across calendars. In some cases, it even tries to access entire employee directories from workplace accounts. Perplexity claims that this data remains on a user’s device, but the terms still hand over a wide range of control. The fine print often includes the right to use this information to improve their AI systems. That benefit flows back to the company, not necessarily to the person who shared their data in the first place. Other apps are following similar patterns . Some record voice calls or meetings for transcription. Others need access to real-time calendars, contacts, and messaging apps. Meta has also tested features that sift through a phone’s camera roll, including photos that haven’t been shared. Also read: Google’s Gemini Tops List of AI Chatbots Collecting the Most User Data The permissions these tools request aren't always obvious, yet once granted, the decision is hard to reverse. From a single tap, an assistant can view years of emails, messages, calendar entries, and contact history. All of that gets absorbed into a system designed to learn from what it sees. Security experts have flagged this trend as a risk. Some liken it to giving a stranger keys to your entire life, hoping they won’t open the wrong door. There’s also the issue of reliability. AI tools still make mistakes, sometimes guessing wrong or inventing details to fill in gaps. And when that happens, the companies behind the technology often scan user prompts to understand what went wrong, putting even private interactions under review. Some AI products even act on behalf of users. That means the app could open web pages, fill in saved passwords, access credit card info, and use the browser history. It might also mark dates on a calendar or send a booking to someone in your contact list. Each of these actions requires trust, both in the technology and the company behind it. Even when companies promise that your personal data stays on the device, the reality is more complicated, as highlighted by u/robogame_dev or Reddit . Most people assume this means photos, messages, or location logs remain untouched. But what often slips under the radar is how that raw information gets transformed into something else, something just as personal. Also read: Privacy laws lag behind AI use; emotional support via chatbots remains legally vulnerable with no guaranteed confidentiality. Modern AI tools extract condensed representations from your data. These might look like numerical vectors, interest segments, or hashed signals. While the raw voice clip or image may stay local, the fingerprint it generates, a voice embedding, a cohort ID, or a face vector, often gets sent back to the server. These compact data points can still identify you or be linked with other datasets across apps, devices, and even companies. Over time, that creates a shadow profile. It doesn’t need your full browsing history or photo albums to be useful. A few attributes, like the categories of content you read, the way you speak, or your heart rate trends, can reveal more than expected. Advertisers, insurers, or third-party brokers may use this information to shape pricing, predict preferences, or infer sensitive traits. So while on-device processing helps limit exposure, it doesn’t erase the risk. Much like measuring your face without keeping the photo, what gets extracted and exported can still follow you around the digital world. If an app/tool asks for too much, it may be worth stepping back. The logic is simple: just because a tool can help with a task doesn’t mean it should get full access to your digital life. Think about the trade. What you’re getting is usually convenience. What you’re giving up is your data, your habits, and sometimes, control. When everyday tools become entry points for deep data collection, it's important to pause and ask whether the exchange feels fair. As more of these apps blur the line between helpful and invasive, users may need to draw that line themselves. Notes: This post was edited/created using GenAI tools. Image: DIW-Aigen. Read next: Study Finds Most Marketers Use GenAI, But Few Have Worked with Agentic AI
Cannes Lions this year has marked an important shift in the discourse of AI adaptation in marketing: no longer just promises, but actual implementation and performance. A common perception across multiple panels, or even brand showcases regarding this new integration, is that there should be no separation between generative AI and a creative and strategic approach. From efficient content creation to personalizing campaigns at a large scale, the AI tech is clearly helping marketers achieve unprecedented productivity. But do they really know in-depth about their tools? What will be the next development of AI? And are they ready to face this new wave? To answer these questions, Outcomes Rocket has conducted a comprehensive survey to understand the current situation in the field of marketing under this new wave of AI. From different industries, in different roles and organization sizes, 1,299 marketers have participated and expressed their perspective. The findings showed that marketers’ daily work has been assisted with generative AI massively; however, only a third of them have exposure to other forms of AI, such as agentic AI. The survey not only revealed positive angles of this adoption but also fear among newcomers in terms of job security in this field within the next two or three years. Widespread AI Adoption in Marketing The data showed that almost all of the participants (89.5%) use AI in their work. This is true cross-industry no matter what the job level or the size of the organizations, especially small businesses that do not have a large budget for marketing but need to compete with other big corporations. Generative AI is dominating the AI market in marketing, with 93.5% of marketers utilizing the tools for content creation, including blog posts, advertisement copy, social media content, and other creative brainstorming purposes. Standing at the top of the list is ChatGPT, with 94.8% of users choosing it as their main platform. This result is expected due to its ease of use, versatility, real-time interaction, and the ability to generate output across a wide range of formats and tones. The biggest differentiator for ChatGPT is that OpenAI was the first mover in the game, allowing this tool to be tested and experimented with by the public before any other competitor rolled out their own. As a result, ChatGPT will always be mentioned in any AI conversation, so naturally, it became the first pick for many users when it comes to generative AI. Early Stage but Growing Interest in Agentic AI However, generative AI is not the only answer to marketing. Agentic AI could be the answer to a fully autonomous AI solution. This single tool is capable of running a complete marketing campaign with minimum human interaction, from developing strategy, segmenting the audience, to creating content and distributing across channels, and even analyzing performance. This model will analyze historical data, competitor trends to determine which action is most suitable to take. It could be a new campaign, a new ad strategy, or an entire test of A/B testing. Unlike the traditional automation method, agentic AI learn from its results to produce the most optimal course of action. Also read: Brands Face Generational Shift as Consumers Demand Personalized Content, Prefer Short-Form Videos and Emojis Nonetheless, despite the immense potential, the implementation of agentic AI is still at the primary level, with only 33.3% of marketers having experimented with agentic AI. The current atmosphere around this tool is mostly reserved or unfamiliar. However, this is not a bad indicator; instead, it shows that agentic AI has promising growth and could be transformative to the entire field in the next 12 to 24 months. Once more, marketers and organizations have experimented with this model, and agentic AI can surely become the top contender in marketing technology. Trust Issues and Training Gaps in AI Use Accuracy has always been the top concern for every AI model that has been introduced, and application in marketing is not an exception. Over 93% of marketers experience the common problems with AI-generated content: inaccuracy, bias, or irrelevancy. Therefore, around 70% spend a lot of time revising or proofreading the output before publishing. It could be surprising that with such a high frequency of working alongside AI, only 42% of them are confident in spotting AI-generated content. Lack of official guidance and education could be the explanation. The survey revealed that 80% of participants did not have any formal AI training from their company. Not only does this figure demonstrate the lack of preparedness in the workforce, but it also sheds light on the inefficiency of the integration process of a new tool. Job Security Concerns Are Rising The survey also explored the sentiment towards the effects of AI regarding employment, which turned out to be quite negative. The pressure is present and high, with nearly 89% of marketers believing that AI will result in job losses in the next two or three years. The statistics indicate that one-third of marketing activities will potentially become automated shortly, and junior positions are the most likely to be impacted. Automation will mostly target routine or repetitive work, which is the main responsibility of junior positions. Therefore, these fears among the less experienced marketers concerning long-term career security are truly reasonable and expected. While most of them believe AI will take over lots of marketing roles, the advantages of using AI are undeniable, with 63% of participants viewing AI as a helpful assistant rather than a potential substitute. Their perception focuses on applying AI to boost overall productivity, reduce their time on routine work, which allows more time on creative tasks or strategy. On the other hand, a rather small percentage of participants (16%) believe that AI will take away all the marketing jobs. Although the concern for job security is high, the vast majority of them (over 70%) have not experienced any direct impact from these AI-driven threats. Looking at the big picture, advocacy for AI is stronger, suggesting a new transformation in the field for the better and not necessarily a takeover by AI. Future Outlook: Continued Growth and Investment Despite the undeniable ambivalence regarding marketing job security with this high rate of AI adoption, marketers are still open and eager to take the full advantage of this new technology. Overall, the feeling regarding the possibilities that AI has to offer is very positive. Almost eight out of ten marketers believe that generative AI will be the largest game-changer shortly and will bring significant change in creating content, engaging audiences, and developing campaigns. In addition to content creation, predictive analytics and hyper-personalization are gaining rapid attention. Over 50% of the respondents believe that these data-powered tools will be used more often in the future to get a closer look at customer behavior, thus allowing the team to create highly personalized experiences. In the meantime, 41.7% of marketers believe their institutions will invest more in AI tools and technologies within the coming year. Such an investment is evidence of the transformative power of AI. Investors are willing to bet their money on it, in the hope that AI will lead to growth and innovation. Read next: Financial Cybercrime Risks Vary Sharply Across U.S. States, Report Finds
