Zindigi Launches Cashless Payments In Rawalpindi'S Saddar Bazar

The recent digitization of Saddar Bazar in Rawalpindi by Zindigi, in collaboration with the State Bank of Pakistan (SBP), marks a significant advancement in the country's efforts towards a cashless economy. Launched on March 1, 2026, this initiative allows merchants to receive secure payments through the Zindigi Raast QR system, enhancing transaction speed and transparency. Zindigi's Chief Officer referred to Saddar Bazar as a 'live lab' for next-generation payment solutions, indicating its potential to serve as a model for similar commercial centers across Pakistan. The project has garnered support from various stakeholders, including the Rawalpindi Chamber of Commerce and Industry, emphasizing the importance of public-private collaboration in achieving financial inclusion. The initiative is seen as a critical step in establishing a replicable framework for digitizing marketplaces nationwide, which could significantly impact economic activities in the region.