Swift's company, TAS Rights Management, submitted the trademark applications on April 24, 2026, in response to the rising concern over AI-generated deepfake content that misappropriates her likeness and voice. The filings include audio trademarks for phrases she commonly uses, as well as a visual trademark featuring her holding a pink guitar, emphasizing her proactive stance against potential exploitation.
CULTUREPublished 28 Apr 2026 • Published 12h ago • Updated 10h ago
Taylor Swift Trademarks Voice and Likeness Against AI Deepfakes
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Taylor Swift has filed three trademark applications to protect her voice and likeness from AI misuse, including two audio clips and a visual trademark of her holding a pink guitar. This move highlights a growing trend among artists to safeguard their identities against deepfake technology.
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