On February 16, 2026, Spotify announced yet another price increase for its Premium subscription plans in the United States, marking the fourth consecutive year of such hikes. The Individual Plan now costs $12.99 per month, up from $11.99, while the Duo Plan has increased from $16.99 to $18.99, and the Family Plan has risen from $19.99 to $21.99. The Student Plan also saw a rise from $5.99 to $6.99. This trend has drawn significant backlash from subscribers, with many expressing frustration over the cumulative cost of streaming services. As noted in the Tribune Latest, "the consistent increases have sparked a mix of frustration and resignation among users," who feel that the price hikes outpace perceived improvements in service or content offerings. The article highlights that Spotify's price adjustments are reflective of broader industry trends, as digital platforms grapple with rising operational costs and competition.