Spotify has officially launched a new feature called Page Match, which aims to revolutionize the way users consume books by allowing seamless synchronization between audiobooks, e-books, and physical books. According to TechJuice, "Page Match lets users sync their progress across audiobooks, e-books, and physical books," eliminating the need to guess where one left off. This feature utilizes computer vision technology, as detailed by techbuzz.ai, where users can "point your phone's camera at any page, and the app instantly jumps to the matching audio timestamp." This innovation is seen as a direct challenge to Amazon's Whispersync, with Spotify offering the advantage of compatibility with physical books from any publisher.