Snapchat has officially launched its creator subscription model in the U.S., allowing select Snap Stars to monetize their content directly from fans by setting their own monthly subscription prices. This initiative, which began alpha testing on February 23, 2026, offers subscribers access to exclusive content, priority replies to public Stories, and an ad-free experience. The launch comes as Snapchat reported 946 million daily active users in its Q4 2025 report, showcasing a robust user base for this new monetization strategy. Notably, Snapchat+ has topped 25 million subscribers, driving the company’s direct revenue annual run rate to $1 billion, a significant milestone that reflects the growing success of its paid offerings (TechCrunch). The company stated, "Creator Subscriptions introduce a premium layer of connection directly into how Snapchatters already engage with creators across Stories, Chat, and replies," emphasizing its goal to enhance user engagement and creator revenue.