The expo brought together public and private stakeholders to promote tourism as a key driver of economic growth, marking a significant step towards positioning Punjab competitively in the global tourism economy. Aurangzeb described the occasion as a historic moment, stating, 'This is not just an expo. This is Punjab opening its doors to the world.'
BUSINESSPublished 29 Apr 2026 • Published 19h ago
Punjab Hosts First Tourism Investment Expo to Boost Sector
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On April 28, 2026, the Punjab government hosted its first-ever tourism showcase, the Magnificent Punjab Tourism & Investment Expo, aimed at transforming the province into a global tourism destination. Senior Provincial Minister Marriyum Aurangzeb emphasized the event's significance in presenting Punjab's tourism potential and fostering economic growth.
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