The Punjab government has recently launched a significant agricultural initiative, targeting early cotton sowing across 700,000 acres in the province, as reported by Profit by Pakistan Today on February 15, 2026. This initiative, known as the 'Cotton Valley' project, involves a substantial investment of Rs2 billion aimed at enhancing the cotton value chain in Bahawalpur. Agriculture Secretary Iftikhar Ali Sahoo emphasized the use of certified seeds and the completion of farmer registration to ensure effective monitoring and support. The project seeks to improve production, ginning, and processing infrastructure, with contributions expected from various stakeholders, including extension services, researchers, and seed companies. The plan prioritizes early sowing in Multan, Dera Ghazi Khan, Faisalabad, and Sahiwal divisions, while Bahawalpur will focus on seasonal cotton due to its agro-climatic conditions.