On February 28, 2026, the Pakistan Super League (PSL) announced a groundbreaking media rights deal with Walee Technologies, valued at PKR 26.11 billion (approximately USD 93 million), marking the largest such agreement in the league's history. This four-year deal, which spans from 2026 to 2029, will provide the Pakistan Cricket Board (PCB) with around PKR 6.5 billion annually. Walee Technologies, which also owns the Rawalpindi franchise, outbid competitors with a combined bid that surpassed the reserve price of PKR 23.5 billion. According to PSL CEO Salman Naseer, this deal reflects the league's growth, stating, "This will be the biggest broadcast deal in the history of not only the PSL but also Pakistan cricket." The increase in match count from 34 to 44, due to the addition of two new teams, has also contributed to the heightened value of the rights, with the cost per game rising from PKR 122 million to PKR 148 million, a 21% increase.
BUSINESS
Psl Finalizes Record Media Rights Deal With Walee Technologies
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The PSL's historic media rights deal with Walee Technologies, worth PKR 26.11 billion, enhances cricket's visibility and engagement, marking a new era for Pakistan cricket from 2026 to 2029.
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PPprofit.pakistantoday.com.pk
PCpcb.com.pk
CRcricketaddictor.com
