Pakistan is actively expanding its rice export markets, focusing on the Gulf Cooperation Council (GCC) countries and Africa, as reported by Profit by Pakistan Today. Recent efforts include trade negotiations and promotional activities, with Pakistan benefiting from zero import duties in GCC markets. Saudi Arabia and the UAE are key destinations, though price competitiveness remains a challenge. To address this, the Rice Exporters Association of Pakistan (REAP) has engaged in trade delegations and participated in the Gulfood Expo 2026 in Dubai. In Africa, Pakistan is negotiating a Preferential Trade Agreement (PTA) with Mozambique and a Free Trade Agreement (FTA) with the East African Community (EAC), aiming to reduce tariffs on rice. The Trade Development Authority of Pakistan (TDAP) has launched initiatives like the Pakistan Rice Road Shows and Single Country Exhibitions across African regions to boost trade links and market share. Additionally, a revised customs valuation in Kenya has lowered the FOB price for Pakistani rice from $615 to $460 per metric ton, enhancing competitiveness.