OpenAI has initiated a test to introduce advertisements within its ChatGPT platform for Free and Go users in the United States, as reported by TechJuice on February 10, 2026. This marks a significant shift for the AI company, which aims to generate revenue to sustain its high operational costs. According to OpenAI, ads will be visible only to logged-in adult users on these tiers, while paid plans such as Plus, Pro, Business, Enterprise, and Education will remain ad-free. OpenAI emphasizes that 'ads do not influence the answers ChatGPT gives you,' and user privacy is maintained as advertisers will only see aggregate metrics like views and clicks (TechJuice). The company frames this move as a necessary step to support broader access to advanced ChatGPT features, while maintaining user trust, especially for sensitive use cases (ProPakistani).