In a significant move into the fintech sector, YouTube sensation MrBeast, whose real name is Jimmy Donaldson, has acquired the Gen Z-focused financial app Step through his company, Beast Industries. As reported by TechJuice, Step has already raised over $500 million in funding and serves more than 7 million users, offering financial services such as debit and credit cards, and interest-bearing accounts aimed at teens and young adults. MrBeast expressed his motivation for this acquisition, stating, 'Nobody taught me about investing, building credit, or managing money when I was growing up. I want to give millions of young people the financial foundation I never had' (TechJuice, February 10, 2026). This acquisition aligns with MrBeast's broader strategy to diversify beyond YouTube and into new business ventures, as highlighted by Business Insider, which noted Beast Industries' valuation at about $5 billion and its plans to explore further fintech opportunities, including a potential mobile phone service.