The Pakistani automotive market is witnessing significant shifts, with Sazgar Engineering and Master Changan emerging as key players. According to Business Recorder, Sazgar Engineering (PSX: SAZEW) has demonstrated remarkable growth, challenging the long-standing dominance of Indus Motors (PSX: INDU). In the quarter ending June 2025, despite Indus Motors selling over four times the number of vehicles compared to Sazgar, the latter achieved nearly double the post-tax earnings of Indus. Sazgar's unit economics reveal a profit of nearly Rs9.8 million per vehicle, compared to Indus' Rs5.9 million, highlighting Sazgar's superior cost control and premium pricing strategy. By September, Indus Motors improved its margins from 13% to 17% by increasing the share of higher-revenue vehicles like the Fortuner and Hilux. However, Sazgar's profitability and volumes continued to grow by 27% each, maintaining its competitive edge. Meanwhile, Honda Atlas Cars struggles with profitability, with net margins slipping to just 2%, despite a rebound in volumes.