On April 9, 2026, Kia Corp announced a reduction in its electric vehicle sales target from 1.26 million to 1 million units by 2030, citing decreased EV demand and the removal of subsidies in the U.S. Additionally, Kia lowered its overall vehicle sales goal from 4.19 million to 4.13 million units. The company plans to invest 49 trillion won over the next five years to enhance its electric and hybrid offerings, aiming for 3.35 million vehicle sales in 2026, including 691,000 hybrids and 400,000 EVs. Automation efforts are also underway with the deployment of Atlas humanoid robots at its Georgia factory starting in 2029.
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Kia Cuts 2030 EV Sales Target Amid U.S. Demand Drop
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Kia Corp revised its electric vehicle sales target from 1.26 million to 1 million units by 2030 due to declining demand and subsidy cuts. Meanwhile, Tesla is set to begin production of a new, smaller, and cheaper EV, the Cybercab robotaxi, indicating a competitive shift in the EV market.
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