In a significant development ahead of the highly anticipated cricket match between Pakistan and India, the price for a 10-second advertisement slot has skyrocketed to an astonishing 40 lakh Indian Rupees, reflecting a 25% increase due to the intense rivalry. Experts have dubbed this match a 'commercial supernova,' with standard premium rates typically ranging between 20 and 25 lakh. The surge in demand for advertising slots is attributed to the Pakistan Cricket Board's (PCB) recent decision to reverse its boycott stance, which has created a scarcity of available slots. As noted by Pakistan News Index, 'these figures are being equated to the prices of gold and silver,' highlighting the immense commercial value of this match. Overall, it is estimated that the entire tournament could generate advertising revenues of up to 2,000 crore Indian Rupees, with a significant portion expected from today's match alone. Digital platforms are also capitalizing on this demand, with JioHotstar charging between 15 and 20 lakh for similar slots during live streams.