Honda CEO Toshihiro Mibe expressed deep concern over the efficiency of Chinese EV production, admitting that Honda has 'no chance' against the speed of their operations. In response to these challenges, Honda plans to collaborate with local joint venture partners to develop and sell EVs under its brand, marking a significant shift from its previous focus on in-house development.
TECHNOLOGYPublished 25 Apr 2026 • Published 2h ago
Honda CEO Acknowledges Chinese EV Makers' Competitive Edge
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Honda is shifting its strategy to sell electric vehicles (EVs) developed by local partners in China, acknowledging its struggles against Chinese manufacturers. This comes as Honda faces significant losses, exceeding $15 billion, and aims to revamp its operations amid increasing competition.
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