The home-based food industry in Pakistan, especially in urban areas of south Punjab, is witnessing significant growth, with over 500 women in Multan alone engaged in food ventures. Social media platforms have played a crucial role in expanding their customer bases, with demand for homemade meals increasing by 30–40% over the past two years. Entrepreneurs like Ayesha Khan, who started her business with an investment of Rs10,000, now earn between Rs60,000 and Rs80,000 monthly, receiving 15 to 25 orders daily.
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Women Entrepreneurs Boost Home-Based Food Industry in Multan, Pakistan
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On April 10, 2026, Australian travel content creator Luke Damant announced his plans to launch a cheese paratha business in Pakistan, seeking a local partner to help establish the venture. This move comes amid a growing trend of home-based food businesses in the country, particularly among women.
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