On February 17, 2026, HBL, one of Pakistan’s leading financial institutions, unveiled a refreshed brand identity that signifies a pivotal moment in its evolution. This rebranding effort aims to honor HBL's rich heritage while projecting a clear vision for the future. The unchanged 'HBL' wordmark preserves the trust built over generations, while the introduction of a new design element inspired by calligraphy represents clarity and progress. The bank's signature 'Turquoise' color remains, now complemented by a 'Light Lemon Yellow' to enhance vibrancy. As stated in Profit by Pakistan Today, "The refreshed identity will be implemented across branches, ATMs, digital platforms, mobile applications, websites and customer-facing environments over the coming months," ensuring a cohesive visual presence across all customer interactions.