Hbl Psl Brand Partnership Rights Auction Success In Lahore

On February 25, 2026, the Pakistan Cricket Board (PCB) announced a landmark four-year deal for the brand partnership rights of the HBL Pakistan Super League (PSL), marking a significant milestone in the league's commercial growth. This deal is part of a broader trend, as the PSL has seen a remarkable 149% increase in the value of its international media rights compared to the previous cycle. PCB Chairman Mohsin Naqvi stated, "The expansion of the HBL Pakistan Super League with the addition of Hyderabad and Sialkot is a landmark moment for Pakistan cricket," highlighting the league's increasing stature and appeal. The successful bidding process reflects the growing commercial strength and global interest in the PSL, with the new media rights agreement awarded to Walee Technologies, which exceeded the PCB's reserve price.