Eileen Gu, a 22-year-old freestyle skier, has become one of the highest-paid female athletes globally, earning $23.1 million annually, according to Forbes' 2025 rankings. This income is predominantly from endorsements, with only $100,000 derived from her skiing career, highlighting a significant financial gap in winter sports. As reported by Geo Business, Gu's commercial success underscores the broader trend in women's sports where marketability often surpasses on-field performance. BOL News emphasizes Gu's global reach and marketability, noting her ability to connect with diverse audiences, which has made her a global icon. Gu's decision to represent China in the Olympics, despite being born in the U.S., adds a unique dimension to her story. As noted by realtor.com, Gu, who won two gold medals and one silver at the 2022 Beijing Winter Olympics, chose to compete for China to increase representation in the sport, stating, 'The U.S. already has the representation. I like building my own pond.' This decision has not only influenced her personal brand but also her marketability in both the U.S. and China. The South China Morning Post highlights her linguistic versatility and cultural adaptability, which have further enhanced her appeal and endorsement potential. As the 2026 Winter Olympics approach, Gu's renewed enthusiasm for skiing and her strategic positioning in the sports and commercial world continue to draw attention.