The Pakistani Art and Culture Festival in Dubai has been a significant event, showcasing the country's rich artistic heritage and modern creative expressions. According to the Daily Times, the festival aims to "introduce international audiences to Pakistan’s artistic diversity through carefully curated visual and cultural experiences." The event was inaugurated by Hussain Muhammad, the Consul General of Pakistan in Dubai, who highlighted the importance of such events in promoting Pakistan's positive image globally. Dunya News reports that the festival is held at the Dubai International Art Centre, a venue known for its multicultural engagement, which provides a unique platform for diverse cultures to interact and celebrate. Hussain Muhammad emphasized that art serves as a vital tool for soft diplomacy, fostering people-to-people connections and projecting a positive image of Pakistan to the world.