Bad Bunny's Super Bowl LX halftime show has become a historic cultural event, drawing an estimated 135 million viewers, making it the most-watched halftime performance ever, surpassing Kendrick Lamar's 2025 record, according to YouTube's analysis. The show, held on February 8, 2026, at Levi's Stadium, was a vibrant celebration of Latino culture and Puerto Rican pride, featuring a primarily Spanish-language set. Notable performances included 'Tití Me Preguntó' and 'El Apagón,' which addressed Puerto Rico's infrastructure issues. The stage design paid homage to Puerto Rican culture with elements like sugar-cane fields and a replica of a Puerto Rican neighborhood. The performance also included a real wedding on stage and a Grammy gifting to a child actor, symbolizing self-belief (YouTube, Notorious Mass Effect).