While technology advances at breakneck speed, misinformation and disinformation are keeping pace. Deepfakes are getting quite common on social media platforms like YouTube, Facebook, TikTok, and Instagram. Recently, a deepfake video of the Ukrainian President Volodymyr Zelensky was circulating on social media sites where he seemed to tell Ukrainian soldiers to surrender to Russian soldiers. Even though the video clearly appeared to be a deepfake, it still posed the question about how this technology can be used to spread false information, especially if the media gets blindsided as well. A similar situation unfolded recently amid heightened tensions between India and Pakistan , where manipulated videos and misleading posts circulated widely, falsely portraying cross-border military actions. These viral pieces of content not only inflamed public sentiment but also risked escalating conflict based on fabricated narratives. Deepfakes didn't even start with politics, rather, they started with deepfakes of celebrities like Taylor Swift and Gal Gadot. Soon, many companies started using them, and one company even allowed people to animate the pictures of their deceased loved ones to bring them to life. Nowadays, deepfakes have become so advanced that it is hard to differentiate between what's real and what's fake. In this article, we will explore deepfakes a bit deeper and how people and organisations can identify them to keep themselves safe from being fooled. What is a Deepfake? A deepfake is a fake video, image or audio created by AI that seems real, and the technology used to create it is called deep learning. The technology and tools make people do or say things they never actually did, and many public figures become victims of it. Deepfakes have been growing a lot since 2018, and now they have reached a peak in numbers, with 85,000 harmful deepfakes by the end of 2020. Deepfakes are also harmful because they can spread fake news, support unethical political goals, and be used for revenge as well. If you want to create powerful and realistic deepfakes, it takes skilled experts and powerful computers, but now people can even do it without having any knowledge because of cheap or free apps. This is because of advancements in AI and cloud technology, and it's getting harder to separate fake from real. Are Deepfakes Illegal? Now that a lot of people are using deepfakes, another question arises about the legality or illegality of deepfakes. The answer is that it isn't completely illegal to create deepfakes, but it depends on how they are being used. Many people use deepfakes for entertainment, and they are quite harmless, but the ones used to harm and exploit someone or spread misinformation can become illegal. In the EU, the rules around deepfakes are strict , and regulations like AI laws, GDPR, disinformation policies, and copyright rules tackle deepfake issues legally. However, none of these regulations directly address deepfakes, and it is still unclear if deepfakes can be used in courts as evidence. Israel recently introduced a new law that requires all edited images to be labeled as such, and this can soon be applied to deepfakes as well. Other countries are also trying to deal with deepfake issues on their own, but none have come up with any clear regulations and laws about deepfakes. Deepfakes: How Do They Even Work? We all now know that deepfakes work by using artificial intelligence, but it's actually the neural networks that make deepfakes mimic how someone looks or sounds. AI models are trained on data sets of thousands to millions of images, audio clips, and videos, and they can learn to mimic the voice, facial expressions, and movements of a person with accuracy. When it comes to face swapping, the AI creates a digital version of someone's face and then overlaps it with someone else’s, which perfectly mimics the individual’s facial expressions. Voice cloning also works in a similar way with AI analyzing the audio recordings of a person's voice and then generating a new audio that sounds exactly like what the person could have said. The more visual and audio data the AI has, the more realistic the results become, and as technology is improving, it is becoming harder for people to differentiate between real and fake. There are different apps for deepfakes like FaceApp , which is mainly used for fun but can still make real and convincing videos of people, even if the user doesn't have any technical skills. The Purpose of Deepfakes Deepfakes aren't always used for malicious purposes, as they can also be used for educational, creative and empowering causes as well. They can be used in a positive way as well as in a negative way. Positive Uses of Deepfakes In positive settings, deepfakes are being used in films to de-age actors or bring back performances of people who have passed away. They are also being used in voiceovers, parodies, and e-books for entertainment purposes and to make the storytelling more engaging and interesting. Some teachers are also using deepfakes in educational settings for historical figures and to bring them ‘to life’ to make it more fun and engaging for students. Deepfakes are also being used for marketing, virtual exhibitions, and presentations. Even criminal investigators are using deepfakes to enhance their communication and analysis. Negative Uses of Deepfakes: On the other side, deepfakes are also being used in a negative and exploitative way. Deepfakes can be used for identity theft, fraud, and to blackmail people about things they never said or did. Deepfakes are also spreading fake news that looks believable and real, especially when there's a conflict or a political event. Deepfakes are also being used for warfare manipulation, especially seen during the Ukraine war when the fake video of the President was circulating. There was another example of deepfake being destructive when actor Jordan Peele made it appear that Barack Obama was calling Donald Trump a name by using a deepfake. Spotting a Deepfake Even though deepfakes have become more real than ever, there are still some signs that can help you spot them even if you aren't a tech expert. The following are some ways to detect a deepfake: 1- Check the Source: Before believing anything you see on the internet, always ask the question: Where does the video or the image come from? If it is from an unknown or suspicious account, be cautious and do not believe its authenticity it. Check if it's a fan or parody account or a trusted news outlet, and always look for reliable sources. 2- Take a screenshot Take a screenshot of the image or the video and run it on Bing Images or Google Images. This can help you trace whether the image is real or what the original version of it is. Also, check the sources from which the images have been posted. 3- Fast Check Yourself Quickly check if the deepfake is being reported by credible news sources. If no trustworthy news outlet covers the story or event, it is probably fake. Trusting yourself and your gut feeling when it comes to deepfakes is also important. There are also some other ways that can help you detect a deepfake: ● Look for visual cues like unnatural head or body moments and weird lightning or color. ● Notice any strange eye movements, unnatural blurs, like blinking too hard or their eyes moving in a strange manner. ● Look for facial expressions and notice if their face is aligning with their emotions well or if there are no expressions at all. ● AI always struggles with fine details like teeth and hair, so take a keen look at them, and if they are too perfect, it can be a deepfake. ● Listen to the audio carefully and hear if it feels off or mismatched, and if there are unnatural silences. Look at whether the mouth is matching the words perfectly or not. ● Last but not least, always trust your instincts and confirm the reliability of the video before sharing it. Practical Tools and Resources to Detect Deepfakes There are several tools available today that can help you identify deepfakes and verify the authenticity of videos and images. For example, Deepware Scanner allows users to upload videos and check if they are manipulated using AI detection models. Another great option is InVID , a powerful browser plugin that breaks down videos into key frames and helps analyze images and videos shared on social media. Sensity AI offers advanced deepfake detection services used by companies and researchers to spot manipulated media. Reality Defender uses real-time AI to detect and flag deepfakes on websites and social platforms. Combining these tools with trusted fact-checking sites and critical thinking will help you avoid falling victim to fake content . Effect of Deepfakes on Companies: Deepfakes are a serious threat to companies because they are hard to spot and can be used in fraud. Cybercriminals often target celebrities, politicians, and businesses by making their harmful deepfakes. For example, they can make a deepfake of a company’s CEO saying something controversial or leaking sensitive information, and this can lead to a loss of finances and damage to the reputation of the company. In 2020, a criminal used a deepfake voice of the CEO of a company and tricked a bank director in Dubai to approve the transfer of $35 million . The voice sounded so real that the director believed it was real, and many similar scams have come to the surface now, where criminals target people for money using deepfakes. Companies must stay alert as deepfakes become a serious security risk. Training employees to recognize suspicious videos or audio is essential, especially for executives who might be impersonated. Implementing strict verification procedures for sensitive communications—like confirming unusual payment requests via multiple channels—can prevent costly scams. Many organizations are also adopting AI-powered security tools to detect manipulated media before it reaches internal systems. Staying informed and having clear policies around digital content helps reduce the chances of falling victim to deepfake fraud. Keep Yourself Safe From Deepfakes Deepfakes began as something simple, but now they have become a global threat and can be used to make convincing fake videos and images of people and events that can become problematic. Now, anyone can make a deepfake, which means no expert is needed for it, so now it has made everyone unsafe in this digital world. If you come across a video or image that seems suspicious, avoid sharing it until you verify its authenticity. Report the content to the platform where it appeared, such as YouTube, Facebook, or TikTok, which have policies against manipulated media. Use the verification tools mentioned earlier to analyze the content or check if credible news sources have covered the event. Sharing unverified deepfakes only helps spread misinformation and can cause real harm, so a cautious approach protects both you and others. Deepfakes are becoming realistic, and spotting them is becoming a challenge, but human awareness and using the right technology can make it stop before it becomes a big threat. Image: DIW-AIgen Read next: ChatGPT Usage Statistics: Numbers Behind Its Worldwide Growth and Reach
The Pakistani government is considering a significant increase in the Capital Gains Tax (CGT) on real estate transactions, raising the rate from 15% to 35% in the 2025-26 fiscal budget. This move aims to align property taxation with corporate tax rates and boost revenue collection. This decision is being considered after a virtual meeting between […] The post Pakistani Govt Plans to Increase Capital Gains Tax on Property appeared first on TechJuice .
Something big happened on Google Maps last year, users published nearly one billion reviews. That’s not a typo. We're talking 999 million fresh takes from everyday people about restaurants, shops, clinics, and places you probably pass every day. This milestone—supported by over 752 million photos and videos and 94 million place edits—reflects the expanding role of community-generated content in shaping how people explore local businesses and destinations. The figures, published in Google's annual Maps transparency update , reveal that the majority of 2024 reviews clustered around food and beverage spots, followed by retail stores, service providers, entertainment venues, wellness locations, and finally hospitality establishments. Every day, users contribute millions of updates to the platform, sharing firsthand insights through multimedia uploads and factual corrections. These contributions are processed through a layered content moderation system, designed to filter out false information, policy violations, and biased entries—especially from business owners or affiliated individuals. Also read: Google Search Impressions Up 49%, Clicks Down 30% as AI Overviews Favor Depth, Bury Top-Ranked Sites Place edits, which help fine-tune operational details like business hours or locations, also rose substantially. Among these, the most frequently adjusted attributes included names, map locations, operating times, addresses, categories, and web links. The company credits the volume and diversity of these inputs with helping its mapping ecosystem stay both accurate and timely. As the geographic database continues to evolve, Google leans on a blend of user data, business input, official records, and satellite imagery to maintain its map infrastructure. This surge in activity underscores a shift in how users rely on peer-shared knowledge—not just for navigation, but for decision-making tied to everyday life, from grabbing lunch to finding a new healthcare provider. With nearly a billion reviews recorded in just one year, Google Maps now functions as more than a mapping tool—it’s a social layer built atop the physical world. Image: DIW-Aigen Read next: • Fiverr Pushes for AI Mastery as Job Survival Depends on Rapid Tech Adaptation • Deepfake Technology Explained: Risks, Uses, and How to Detect Fake Videos • ChatGPT Usage Statistics: Numbers Behind Its Worldwide Growth and Reach
Google’s Gemini technology is significantly enhancing the online experience for individuals with vision and hearing challenges. They plan to integrate advanced artificial intelligence into existing Android and Chrome platforms to ensure equal accessibility for everyone. For users with visual impairments, there already exists a software named TalkBack screen reader on Android. But now it’s more […] The post Google Gemini eases Web for users with Vision and Hearing Issues appeared first on TechJuice .
We all have read about atoms and how they react with one another to form molecule, but even with mighty electronic microscopes, no one was able to evidently see that happening. Well that’s not the case anymore. Researchers at the University of Sydney have achieved a groundbreaking result by performing the world’s first real-time simulation […] The post Quantum Computing Opens a New Gateway For Science appeared first on TechJuice .
At Fiverr, artificial intelligence isn’t a future consideration, it’s already the standard. The company’s chief executive, Micha Kaufman, has made it clear that anyone not actively leveraging AI tools won’t make it through the hiring process. From Kaufman’s standpoint, openness to AI isn’t enough. If a candidate hasn’t leveraged it, they’ve already fallen behind. In his view, today’s workforce must take initiative — those waiting to be trained are missing the point. What matters now is not simply understanding automation but using it to elevate productivity. It’s not the tools that pose the threat — it’s the people using them better than you. This perspective isn’t just rhetoric. In a recent internal communication sent to Fiverr’s 775 employees — later made public — Kaufman issued a stark warning. According to hum, AI has the potential to disrupt roles across every department. Whether in coding, customer support, finance, or design, no position is immune. His message was blunt: adapt, or risk becoming obsolete. "You must understand that what was once considered 'easy tasks' will no longer exist; what was considered 'hard tasks' will be the new easy, and what was considered 'impossible tasks' will be the new hard. If you do not become an exceptional talent at what you do, a master, you will face the need for a career change in a matter of months. I am not trying to scare you. I am not talking about your job at Fiverr. I am talking about your ability to stay in your profession in the industry.", Kaufman shared on X . Adding further, ". Become a prompt engineer. Google is dead. LLM and GenAl are the new basics, and if you're not using them as experts, your value will decrease before you know what hit you." Despite the warning, Kaufman’s tone wasn’t alarmist. He framed it as a reality check. Companies, he suggested, won’t have room for those stuck in workflows from years past. For employees across the tech sector, a shift is underway — and those resistant to change may find themselves outpaced. Fiverr isn’t the only company rethinking what jobs look like in the age of AI. Over at Klarna, the CEO didn’t sugarcoat it — he admitted that AI could probably do just about everything, including his own responsibilities. At Shopify, teams now have to show that a task truly needs a human before they can bring someone new on board. Duolingo’s been trimming its contract workforce in favor of automated solutions, while Salesforce has taken a different route — it’s using AI tools to help current employees shift into new roles instead of letting them go. So who’s likely to thrive as AI reshapes the workplace? Kaufman points to those who take initiative — the ones actively looking for ways to hand off their own repetitive tasks to technology. It might seem counterintuitive, but the people trying to automate parts of their jobs are often the ones making themselves more valuable. They’re not putting themselves out of work — they’re clearing space to focus on what machines still can’t do. In Kaufman’s view, staying relevant isn’t just about knowing the latest tools. It’s more about how you think — being curious, flexible, and willing to roll up your sleeves and try new things. As automation takes over the predictable stuff, the real edge comes from human judgment and creativity — the kind of things that can’t be templated or scripted. Freelancers, in particular, seem to be leaning into this shift. Without rigid job descriptions or internal processes holding them back, many are diving headfirst into new tech, experimenting with fresh tools, and shaping services that weren’t even on the radar a year ago. Kaufman’s seeing it firsthand on Fiverr — where early adopters are carving out entirely new niches, fast. In Fiverr’s latest Business Trends Index, the data backs this up: demand for services related to “AI agents” exploded by over 18,000% , while interest in AI-driven video production surged more than seventeenfold. Roles like “vibe coder” or “agent trainer” are gaining momentum — and income. For those seeking to stay relevant in a shifting professional terrain, Kaufman’s advice is blunt: stop waiting. Master the tools. Build with them. Experiment without permission. Being competent no longer guarantees job security. These days, just being familiar with AI doesn’t set you apart — it’s the baseline. What really matters now is how you use it. Treat it like an optional skill, and you won’t get left behind by technology — you’ll get passed by the people who’ve already figured out how to work smarter with it. Image: DIW-Aigen Read next: • Codex Arrives in ChatGPT as OpenAI’s New Assistant for Developers Writing and Reviewing Code • Deepfake Technology Explained: Risks, Uses, and How to Detect Fake Videos
From boring designs to below standard charging speed, Apple is renowned as a brand that doesn’t like experimenting much, but when it comes to revolutionary innovations there seems to be no bounds. As we experienced with the launch of apple vision pro, successfully integrating augmented reality. Now Apple is planning to take it on a […] The post Apple’s Mind Control Devices : Hype Or Myth? appeared first on TechJuice .
TikTok, while considered addictive, is rolling out something interesting. Although it is structured to keep viewers constantly hooked, they are now introducing guided meditation exercises directly within the app. Users are spending too much time on the app, so instead of continuously serving videos, TikTok has introduced a moment of calm. They began testing this […] The post TikTok Rolls out New Feature to Help you Sleep Fast appeared first on TechJuice .
With over 94 million monthly users, the streaming giant, Netflix, is planning to introduce AI-generated advertisements for its ad-supported subscription tier starting in 2026. They’re persistent that this will make them less irritating by making it look the part of the content you’re watching using artificial intelligence. For instance, if someone is watching a cooking […] The post Netflix to Launch AI Powered ads appeared first on TechJuice .
United Arab Emirates tech firm G42 agreed on Friday to partner with Italian artificial intelligence startup iGenius to develop a major AI supercomputer in Italy, the companies said in a joint statement. The deal is part of a broader framework announced at a bilateral summit in February, where the United Arab Emirates pledged to invest $40 billion in Italy, Italian Prime Minister Giorgia Meloni said at that time. The AI data center project, called Colosseum, will be developed with $1 billion over five years using Nvidia technology in southern Italy. G42 will be the main financier of the initial phase, to create what the companies called the "largest AI computer deployment" in Europe. The agreement will create an AI hub in Italy, Industry Minister Adolfo Urso said at the Investopia conference in Milan, noting "strong chances" that it would be located in the southeastern Apulia region. Abu Dhabi sovereign wealth fund Mubadala, the UAE's ruling family and U.S. private equity firm Silver Lake, hold stakes in G42.
